Mihai Popa · Digital Designer
02 / Web design case study
cipmars.
Photographer · Bucharest
A photography portfolio, refined through use.
I designed and built a website for Ciprian Stănilă’s photography, bringing his images, background and contact details into one place. The work continued through small, repeated improvements to how the site feels to browse.
Visit live site
- My role
- Web design & development
- Photography
- Ciprian Stănilă
- Current build
- Framer
- Project type
- Photography portfolio
The project
Photographs, context and contact
Ciprian photographs urban and natural landscapes. The site needs to introduce that work, give visitors a sense of the person behind it, and offer a clear route to an enquiry. A large opening photograph leads into selected images, with dedicated Portfolio, About and Contact pages supporting a deeper visit.
The design developed through Figma studies and website builds, including Webflow, before the current Framer version. Each pass was a chance to use the site again and reconsider the details in context.
01 / Presentation
Giving the photographs space
- The arrangement
- The opening portrait places Ciprian in his own environment. Below it, a restrained background and a regular image grid give photographs with very different colours and subjects a consistent setting.
- Why it matters
- Visitors can move from an introduction to the work without first learning an unusual layout. The green accents distinguish navigation and contact actions while the photographs carry the visual variety.
03 / Motion and repeat use
Notice, adjust, try again
- An actual issue
- During review, some text appeared briefly before its entrance animation began, then disappeared and animated in again. That made an otherwise subtle transition feel like a blink.
- The refinement
- I corrected the initial display behaviour and checked the entrance again. The follow-up review confirmed that the unwanted flash was gone. Other small passes covered spacing around floating controls and alignment when notice text wraps onto another line.
- Keeping it consistent
- The internal design reference records shared colours, styles and interaction rules. Recording a successful adjustment makes it easier to apply it consistently when another page or control needs the same treatment.
04 / Review
Use the complete journey
The current result
cipmars brings the photographs and the person behind them into a shared, responsive site. The refinements described here come from design and implementation reviews; they are not measured claims about enquiries or conversion.
What I’d check next
Follow a simple task on desktop and phone: browse a photograph, learn about Ciprian, then reach the contact form. Notice hesitation, unnecessary scrolling and inconsistent feedback, including with keyboard navigation. Make the next adjustment, then repeat the same task.
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